We at Autumnfire would love nothing more than to have our technician’s tune-up your web site on a monthly basis. That strategy will certainly keep your web site up-to-date and running smoothly but it won't save you any money. Feed-back from our clients tells us that "money saving strategies" is what today’s' savvy businesses are all about. That's why we are now using 'Joomla,' (the worlds most popular content management software) to built web sites that our clients can update and manage within the walls of their own buildings. No more monthly bills for web site management, no more waiting for timely updates to your changing business.
Here's how it works.
Autumnfire creates your company web site using Joomla's award winning software. You're web site is up and running and ready for any changes, any time. The greatest advantage of Joomla's content management software (CMS) is that it requires almost no technical expertise.
You don't manage your web site content - Joomla does it for you.
Let the experts at Autumnfire get you started with a Joomla based web site today and start saving money.
See how easy it is to update your web site.
Check out Free Joomla Videos at Build a Joomla Web site.
Marketing 101 - How to get traffic to your web site.
Marketing is changing there is no doubt about it. The internet is here to stay and it is a huge factor in how people find and/or buy your products and services. The Internet is changing all the time. Methods used only a year or two ago don't necessarily work today. Just look at the explosion of the ipad, iphone, playbook and others. Facebook has over 500 million users now, (a larger population than most countries.) Did you know you can advertise on Facebook? Google keeps changing too. With the introduction of ‘Google Plus’, (Googles’ answer to Facebook), Google now searches Twitter for content. This is a new spin from how Google operated only a few years ago and it has changed the methods and manners of search criteria. So, how do you get traffic to your web site?
First, you need to tag your site with good keywords. Ideally your site should contain key words or key phrases related to your business that highlight text phraseology that a prospective customer would enter in their Google search. You want key words that have enough hits to make them worthwhile but not so popular that you would never get on the front page of Google. If Cars is your business, you might be tempted to use “Cars” as your key searchword. But this strategy might prove benign with the competition from Ford, GM, Honda and the likes. A better strategy might use “Good Used Domestic Cars” instead to separate your business from the shadow of those industry giants. Don’t neglect to do your research here; not taking the time to do this correctly might cost you a lot of money and a lot of time. Enter ‘key words’ into Google for competition numbers, and utilize web applications like Yahoo key word search tool to get an estimate of the number of times a key word or phrase is searched daily.
The next step is to optimize your web site by making sure the headings, text and links in your site are using the keywords and phrases you have chosen. Accent those Keys with Bold type and use them in your content. But at the same time care must be taken not to over-use your keywords. As a general rule, no more than 16% of text should be taken up with these key words and phrases. Staying within these limits will help get you up in the page rankings. And climbing those page rankings is of course the entire goal of this game. Higher rankings translate to more visitors to your site. Understanding what Google and Bing are looking for in web sites is crucial to succeeding in the search engine game.
So, what are those search engines looking for? While it might be obvious that the bells and whistles of a finely crafted web page are important, they are not the only criteria for higher ranking and ultimate success. Approximately 30% of your page ranking is derived from the actual content of your site. The remaining 70% is taken from sources that are external to your site but still related to your site. These external sources are a combination of articles, blogs and social media sites that contain references and ultimately back-links to your site. A back-link really nothing more than a link from some other web site to yours. Every back-link is a vote toward higher rankings for your web site.
So how do you get these crucial back-links? They can come from a number of sources already close to you and your business. Ask suppliers to link to your site and return the favour. Many organizations and member associations already in your business network might be willing to include a back-link from their site to yours. A link from your favorite charity will help with your ranking. Use social media sites to create industry related content that links back to your web site. Utilize Google to find out what is topical in your industry and get involved. Posting comments on blog sites helps to point people to your web site. Create articles using your keywords and submit them on a regular basis to related web sites and blogs. Make a video and post it. There are several web sites today that host videos at no cost. Done properly, all of these avenues will create links back to your site and improve your rankings.
Marketing is changing and changing fast. People don't look things up any more they Google them. If you aren't there they will find someone who is.
Remember; 70% of your Google ranking is determined from content found outside of your web site. Content pointing back to your site is a vital ingredient of any successful web marketing strategy. This can be achieved effectively and reasonably with the expertise of an industry professional like AutumnFire.
