You have to admit your customers are addicted to there smart phones and they want to stay connected without using their costly cell phone data plans when ever than can. Why not give them customers what they want and offer free WiFi, It's good for business. Don't think so? Then why are large commercial chains rolling out free WiFi in mass. What is in it for them?
Some stats show that 65% of people make a restaurant decisions based on the availability of WiFi. Other businesses may very.
But getting customers in the door is a start, but that's only the beginning of how WiFi marketing can help your business grow.
This is how they work.
When a customer enters your place of business and logs on to your free WiFi using an email address, Facebook or Twitter account, not a password, they're giving you permission to communicate directly to the device that rarely leaves their hands. Once this is done you have a new contact. No more putting out the fish bowl and hoping someone will drop in a business card. With most WiFi marketing systems, you can sync your WiFi customers to email programs like Constant Contact or Mail Chimp adding them to your newsletter campaigns.
Now this is where it gets interesting. With a WiFi Marketing system, you can get a real insight of your customers visiting habits. Track visiting patterns, first time customers and customer that have not been in your location for a while. What day(s) or time of day did they visited. Knowing your customer profile, you can now send surveys, coupons and special offers unique to that type of customer and keep them coming back increasing sales.
This type of marketing system is great for Restaurants, Bars & Cafés Health & Leisure Hospitality, Retailers, Auto Dealerships, Franchises, Stadiums & Outdoor Venues and any other business that has customers waiting at their place of business for services or products.
To give you an idea where this type of marketing is heading Yelp just purchased Turnstyle, a WiFi marketing company for $20 Million and Facebook just launched "Find WiFi" to help Facebook users find businesses that offer local free WiFi. Marketing has changed greatly in the past 10 years. One trend you should really look into is WiFi Marketing. It helps you connect to your customers in this digital age.
Autumnfire Internet Solutions Inc.