Turn Your Guests Into Repeat Customers
Transform your Free WiFi Into SMART WiFi
Restaurants, Bars & Cafés / Health & Leisure / Hospitality
Stadiums & Outdoor Venues
Retailers / Auto Dealerships / Franchises
WE MAKE IT EASY FOR THEM TO POST THAT SELFIE
WE MAKE IT EASY FOR YOU TO STAY IN TOUCH
AUTOMATICALLY BUILDS YOUR LIST
Captures emails and social followers. Syncs your list to MailChimp, Constant Contact and others, automated smart e-mails to bring customers back!
Gain insights into your clients’ demographics, favorite social media sites, preferred time to visit your establishment and length and frequency of visits. Also see how your ads are performing.
AUTOMATE YOUR MARKETING
Start nurturing your new guest relationship! Send a welcome email, then further marketing messages based on a set of rules you establish in your dasboard. E-mails automatically sync to MailChimp, Constant Contact or Fishbowl lists!
PROMOTE GUEST LOYALTY
Once registered, our intelligent system tracks each time a guest re-visits. If they haven’t been back in a while, you can schedule the system to message them a special offer. For loyal guests, greet them with a special offer, during their visit!
How It Works
GUEST LOGS IN VIA SOCIAL MEDIA OR EMAIL
They can also be directed to “like” your Facebook page.
GUEST SEES LOGIN SCREEN BRANDED WITH YOUR LOGO
Promote your brand. You customize the message.
VOILÀ! GUEST PROFILE IS SAVED TO YOUR DASHBOARD
Send surveys, promos, coupons, newsletters & more.
Case Study: BURGERFI
Smart WiFi has come about as “the easiest way to get in contact with people”, proving a valuable asset to BurgerFi marketing efforts.
With multiple locations in the Sunshine State, BurgerFi offers an unique gourmet experience that despises industrialized fast food models, offering better-quality ingredients and more cooking to order compared to traditional hamburger chains. Every item is hand-prepared by gourmet chefs in their gourmet kitchen, using the freshest ingredients to achieve a great-tasting hamburger for maximum enjoyment every single time.
Mike Parisi, marketing director of NDM hospitality, the company that operates four BurgerFi South Florida locations, came up with a Father’s Day special this past June, 2015. He was seeking to attract more families looking to take dad out to celebrate his special day. approach-icon THE APPROACH Mr. Parisi made use of BurgerFi email list building opportunities through our Smart WiFi system by exporting the list of visitors at these four BurgerFi locations prior to Father’s Day. An email went out inviting BurgerFi fans to redeem an offer at any of the four locations on Father’s Day by showing their email to one of the servers. result-icon
Over 50 families redeemed the deal, increasing Father’s Day attendance and revenue, thanks to WiFi email list building tool. In the words of Mr. Parisi, Smart WiFi is “the easiest way to get in contact with people”, proving to be a valuable asset to BurgerFi marketing efforts. “We were pleased with the success we had in the past promoting our charity and fundraising events with Smart WiFi. This time around, we were able to get the BurgerFi brand in front of our customers’ options by retargeting them in an unobtrusive way” Mr. Parisi added.
Case Study: QUARTERDECK
With 6 popular beach bar and grill locations in South Florida, Quarterdeck is a Florida staple when it comes to great tasting seafood, steaks and ribs in an open atmosphere. Their brand is rooted in the belief that “customers don’t just eat [in their restaurant]; they hang out”. This being said, making a “personal connection with customers” is their mission. That attitude is reflected in every aspect of their design, featuring old marine equipment‚ surfboards‚ framed photos of customers and their families‚ and huge saltwater fish tanks that make you feel like you are in a family home.
In hopes to extend the customer experience beyond the bar and grill locations, Quarterdeck’s founder decided to build a loyalty list and start an e-newsletter. Initially, they were relying on staff and guests to fill out comment cards, which quickly proved very unsuccessful. Paper comment cards are great if the staff consistently promotes them and the guests have the desire to fill them out. However, the success of this system was not what the Quarterdeck’s management team had hoped for. THE APPROACH It was only fitting that Quarterdeck’s rich customer experience was enhanced with the benefits of Smart WiFi. Now, guests were able to connect to WiFi by entering their email address or social media logins one time, since Smart WiFi will remember the guests login credentials every time they visit. Smart WiFi was installed in all of Quarterdeck’s locations, and our instant offer email option promised to take care of the nurturing aspect of marketing, improving campaign’s reach and increasing open rate.
Quarterdeck’s purposeful approach to every detail of the customer experience with the addition of Smart WiFi for guests is paying off significantly. In the first month, each of the 6 locations averaged 600 new email addresses that are being used by their marketing department to include in a growing list of e-newsletter recipients. In addition, Smart WiFi allows Quarterdeck to keep track of returning customers and make targeted email lists to loyal fans.